Péter Serfőző holds a prominent position in the Hungarian design industry, playing a crucial role in shaping its landscape. Initially trained as an engineer, he gained valuable experience as a Walt Disney Internet Group web designer while pursuing his university education.

Additionally, he completed MOME's typography course, further enhancing his design expertise. Péter's design and strategy studio, zwoelf, has earned a stellar reputation by serving esteemed clients across the globe. He skilfully translates his clients' objectives into effective strategies and visually appealing designs and places great importance on sharing his knowledge with others.

He has authored multiple books and launched the Brandguide Community, a platform that facilitates the exchange of cutting-edge information on branding and visual identity design among professionals.